Art Direction & Shoots | Content Creation | Ad Management

Elevating Malik Spicy's digital footprint with high-impact visuals and strategy

Client

Malik Spicy Restaurant

Start Date

18 April 2025

Brand overview

Malik Spicy is a dynamic culinary brand dedicated to serving rich, authentic, and flavorful experiences. Digitage Solutions executed a comprehensive digital overhaul for the restaurant, bridging the gap between local food lovers and the brand. We took charge of full-scale art direction, mouth-watering content creation, and highly-targeted performance ad campaigns to amplify reach, scale message-based orders, and drive direct foot traffic.

Managed end-to-end social media channels, handling community engagement, page aesthetics, and consistent publishing to grow an active and loyal online food community.

Planned and executed professional, high-end food photography and video shoots to elevate the menu items, focusing on rich textures and highly appetizing visuals.

Set up and managed targeted performance ad campaigns on Meta platforms, optimizing budget allocation to drive direct WhatsApp orders and boost restaurant foot traffic.

Art Direction &
Culinary Shoots

To match the rich and authentic flavors of Malik Spicy, the creative direction for the menu shoot focused on vibrant, high-contrast, and appetizing imagery. The goal was to produce scroll-stopping food photography and high-energy reels that immediately stimulate cravings.

We utilized dramatic, close-up lighting to capture the textures, steam, and rich colors of the dishes, ensuring every culinary creation looked premium and fresh.

Maintained a bold and appetizing visual palette that highlights the restaurant’s signature items, making the social media feed instantly recognizable and highly engaging for local foodies.

ROAS
0 x
Click-Through Rate
0 %
Successful Orders
0 +
Local Reach
0 K+