Analysed direct competitors in heavy and daily jewelry to map out pricing, gaps, and unique value propositions.
Audited the existing store to fix color contrast issues, clean up the typography, and restructure the layout for a seamless shopping experience.
Executed high-end creative shoots for jewelry and products, producing minimalist aesthetics, engaging Inspo Reels, and structured daily Stories.
Designed targeted Meta and Google awareness/sales funnels to build strong social proof and scale conversions for the grand launch.